Thursday, May 24, 2012

The End of Originality

If you're like me, you do a lot of internet surfing.  Despite this experience, you couldn't stand up long on a surf board laying down in the sand cause that ya know... requires balance... or patience.

Surfboards aside, I guess my point is, there is almost too much out there now (how this transitions, I don't know).  Too many celebrities, websites, products out there and it seems impossible for anything to be original or unique anymore.  Even if something does a really good job, I find myself picking it apart for simply imitating something else.  Don't get me wrong I love how much we can access now...no... hate, I'm hating in this post.  Well maybe it is just that there is something out there for everyone now.. Hmm.

So fine, my main point, then, is this: I hate Dairy Queen.

Cookie dough blizzard is superb do not get me wrong... but have you seen their commercials lately? (and by lately I mean about 5 months ago when I initially started this post and am only getting around to posting now.) Well specifically this series of commercials.

Observe:

 

Honestly that commercial might have been hilarious.  Ya know... if it hadn't already been done before...


Hats off to Old Spice, this commercial was so LEGEN...... wait for it......  that almost anyone in America and probably some people in other countries has seen this commercial.  The whole lulling you into a false sense of security with a strange muscular man in the shower and then BOOM! you are on an emotional roller coaster ride of joy and fear that can only end when you are safely on a horse... or have bought some deodorant...  awesome.

Unfortunately, being reDQlously over the top has just lost its appeal now, at least in this idiom.  Old Spice has cornered this market and anything else just comes up short or seems catty.  The only way to even get close to touching Old Spice is in a non-commercial sense, parody if you will.





Ok, so maybe this is not the end of originality, but in the corporate world, it is just so disappointing to see something so blatantly and poorly ripped off.  That series of DQ commercials just really grinds my gears and I needed an outlet.  This post was long overdue but I feel better for finally writing it.

DARY!

Have any commercials you hate with a passion?  Throw it in the comments below and we can all cry together in the fortress of solitude of togetherness.

2 comments:

  1. I more so hate the KIA of St. Cloud radio commercials. TV Commercials don't bother me too badly....but since I spend most of my time listening to the radio, some of those are just down right aggrivating!

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  2. Arthur's jewelers used to have the owner do their commercials on the radio but her voice just drove me insane to the point I would change the station. Luckily they have her kid on there now and his voice is bearable. Why are there so many jewelry commercials on the radio anyway?

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